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Relationship Marketing and Customer Loyalty: Do …
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Player Database and Loyalty Program
Impact of Customer Satisfaction on Customer Retention: A Case Study of a Reputable Bank in Oyo, Oyo State. Nigeria International Journal of Managerial Studies and Research (IJMSR) Page | 44 Oliver (2000) suggests that „customer satisfaction is the core philosophy of marketing strategy of
Customer Retention Case Study. Business issue. A major services company had many customers churning to a competitor.The company also wanted to know at least two months in advance if a customer was likely to leave so that their retention team could contact the customer and attempt to...
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